At the heart of Purah Fashion lies a simple philosophy: fashion should be for everyone. Poonam’s approach was to curate clothing collections that reflect the latest trends while ensuring that they remain affordable. From casual wear to chic outfits, Purah Fashion offers a wide range of clothing for the modern, style-conscious youth who don’t want to compromise on quality.

Poonam’s focus on affordability without sacrificing style has resonated with the younger generation. Her brand has quickly gained popularity, becoming a go-to for young shoppers who value both fashion and their budget.