Welcome to Purah Fashion, owned and operated by Swarnim Enterprises Private Limited (“Company,” “we,” “our,” “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.purahfashion.com (the “Site”), as well as your rights in relation to your personal information.

By using the Site, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

1. Information We Collect

We may collect information about you in various ways, including:

A. Personal Information

When you purchase from us, create an account, or contact us, we may collect the following information:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (processed securely by third-party payment gateways)
B. Automatically Collected Information

When you visit our Site, we may automatically collect:

  • Your IP address
  • Browser type and version
  • Operating system
  • Referring URL
  • Date and time of access
C. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to collect information about your browsing activities on the Site.

2. How We Use Your Information

We use the information collected for the following purposes:

  • To process orders and manage transactions.
  • To improve and personalize your shopping experience.
  • To communicate with you about orders, promotions, or updates.
  • To comply with legal and regulatory requirements.
  • To analyze site usage and improve our services.
3. Sharing Your Information

We do not sell, rent, or trade your personal information. However, we may share your information in the following scenarios:

A. Service Providers

With third-party vendors (e.g., payment processors, delivery services) who assist us in providing services.

B. Legal Obligations

To comply with applicable laws, regulations, or legal processes, or to protect our rights or the safety of others.

4. Your Rights

You have certain rights regarding your personal information, including:

  • Access to your data: You can request a copy of the information we hold about you.
  • Correction: You can request corrections to your personal information.
  • Deletion: You can request that we delete your data, subject to legal obligations.
  • Opt-out: You can opt-out of marketing communications by clicking the “unsubscribe” link in our emails or contacting us directly.
5. Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse. However, no data transmission over the internet can be guaranteed to be 100% secure.

6. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

7. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Effective Date” at the top will be updated accordingly.

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