About Us
Our Story
Poonam Chaturvedi, a computer science engineer from Bhopal, was on a promising career path when life in Bangalore opened her eyes to a new opportunity. As she navigated the bustling streets of the city, balancing work and daily life, one thing consistently caught her attention—the steep prices of fashionable clothing. For middle-class individuals, trendy and high-quality clothes seemed out of reach, reserved for those with deep pockets.
The high price tags on stylish clothes sparked a thought in Poonam’s mind. Why should the young generation have to choose between affordability and fashion? Why couldn’t high-quality, fashionable clothing be accessible to everyone? This idea stayed with her, and slowly, the seeds of an entrepreneurial venture were sown.
The Birth of Purah Fashion
Purah Fashion was born out of Poonam’s desire to bridge the gap between quality and affordability. She envisioned a brand that would cater to the needs of young people, offering them trendy clothing at reasonable rates. For her, it wasn’t just about fashion—it was about empowerment. She wanted to provide an avenue where people could express themselves through stylish clothes without worrying about hefty price tags.
With her technical background, Poonam had the advantage of understanding e-commerce and digital platforms. This allowed her to build a strong online presence for Purah Fashion, making it accessible to customers across the country. She tapped into the power of technology to streamline operations, ensuring that costs were kept low while maintaining the highest standards of quality.
